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What should your website cost?

How much does a small business website cost? It depends on who builds it and what goes in it. Pick your business type, pages, and features below to see typical industry price ranges for a DIY builder, a freelancer, and an agency — instantly, no signup.

Features
Custom agency build

One-time. Custom design, copywriting, and project management; typically the strongest result and the longest timeline (6–12+ weeks).

Freelancer

One-time. Quality varies widely with the individual; timelines usually run 2–8 weeks.

DIY builder (Wix, Squarespace…)

Subscription plus your own hours for design, copy, and setup — the real cost is your time.

Typical industry ranges for U.S. small-business websites, based on commonly published DIY-builder, freelancer, and agency rates. Estimates, not quotes — every project differs. For a deeper breakdown, read our guide: how much a small business website costs.

Behind the numbers

What actually drives
the price up.

Page count

Every page needs structure, copy, and design attention. A 12-page site with dedicated service pages costs meaningfully more than a 4-page brochure — but it's also what ranks.

Custom design & copy

Templates are cheap; writing and designing around your actual business is where the budget goes — and it's the difference visitors can feel.

Interactive features

Online booking, payments, and intake forms all need wiring and testing. Each one adds real build time to a freelancer or agency quote — or app fees on a DIY builder.

Your industry

Trust-sensitive fields like law and healthcare need deeper content — practice-area or service pages, credentials, compliance-aware copy — which pushes quotes toward the high end.

FAQ

Website cost questions,
answered.

How much does a small business website cost in 2026?

DIY builders run roughly $200–$600 a year plus your time; freelancers typically charge about $1,500–$5,000 for a small custom site; agencies usually start around $5,000 and climb past $15,000 as pages and features grow.

What makes a website cost more?

Page count, custom design and copywriting, and interactive features — booking, payments, and bilingual content each add real build time. Content-heavy industries like law and healthcare also trend toward the high end.

Are these ReadyMadeSites prices?

No — these are typical industry ranges to help you budget. We quote each project individually, and only after you've seen a finished preview of your rebuilt site — you pay only if you keep it. Get in touch for a quote, or grade your current site free first.

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